Tracking and scan history

A tracked brand is re-scanned about 7 days after its last re-scan, with the same buying questions and market. That keeps scans comparable, so a change in the numbers is a change in the answers.

• The first brand you scan is tracked automatically.
• Re-scans run in a queue, so one can land a day or so late.
• A free account that hasn't signed in for 30 days stops being re-scanned until you come back.
• When a re-scan finishes and there is an earlier scan to compare with, we can email you a short summary of what changed.

1. 1

   Open Tracking

   Go to Tracking under Manage in the sidebar.

2. 2

   Flip the switch

   In Your brands, use the Weekly re-scan switch on the brand's row.

3. 3

   Check the dates

   Last re-scan and Next re-scan show when it ran and when it's due.

You can also follow turn on weekly checks in the freshness pill on any Visibility page.

Last result

Re-scanned, Re-scanned · emailed, Failed, Skipped or Not run yet.

Fair use

Each re-scan counts as one of your 20 scans a month.

Several brands

On the free plan, tracked brands are re-scanned one at a time per account, so extra brands can take longer.

Scan history lists every saved scan of the brand, newest first, with Visibility score, Change, Rank and Named in. Open report opens that scan's full report.

Visibility score

A 0–100 summary of one scan, with the buying-question and broad parts shown under it.

Change since the previous scan

Shows after a second scan of the brand.

Rank among brands

By how many answers named each brand.

Answers that name you

A mention, not a link or a visit.

With two or more scans, Score over time draws the score for each scan, oldest on the left.

Overview shows the Visibility rate: the share of answers that named you. Scan history shows the Visibility score: a 0–100 summary of one scan that also gives more weight to being named near the top. They usually move together, but they are not the same number.