Brands, agencies and clients

Every brand starts with a scan. Press Add a brand on Brands, or go to /scan, and enter its website. Each new website you scan becomes a brand in your account.

For an agency or consultant, pick A client under Who is this for? on the brand step. The setup then talks about “your client's brand”. Everything else works the same.

Every page in the app shows one brand at a time. Pick it in the brand switcher at the top of the sidebar. Manage brands in the switcher opens the Brands page.

With no brand picked, the app shows the brand you scanned most recently. After a new scan, it switches to that brand.

Brands lists every brand you track, with the ones that need attention first: lost sources, then out-of-date scans, then open fixes.

Status

Steady, Needs a look, Never scanned, or how many sources were lost. Needs a look means the scan is out of date, the score dropped, or fixes are waiting.

Columns

Visibility score and change, rank, open fixes, last scan and the Weekly re-scan setting.

Sort

Needs attention first, Highest visibility score, Biggest score change, Most open fixes or Most recently scanned.

Per-brand links

Open the latest report, or the brand's own results page from Results.