Competitors
Competitors shows which brands AI recommends in your category, and in which answers they beat you.
What you'll get from this page
- See your place among every brand the answers named.
- Find the prompts where a rival is named and you are not.
- Understand brands marked “Found in answers”.
Who counts as a competitor
Two groups. First, the up to 5 competitors you confirmed during setup. Second, any other brand the answers ranked in a list at least twice, up to 15 of them. Those carry a Found in answers tag.
We add them because the brands that really beat you are not always the ones you picked. A ranking of only your chosen rivals could flatter you.
The headline numbers
- Your rank
- Your place among every brand named, by how many answers named each.
- Category leader
- The brand AI names most often for these questions.
- Your share of voice
- Of every brand mention in these answers, the share that was you.
- Answers to win
- Prompts where the latest answer named a competitor but not you.
The comparison and charts
- Comparison: every brand, with you pinned on top. Columns: Visibility, Share of voice, Avg. position, Citation share (how much of all citations went to that brand's own website), Strongest topic and Wins most on. Changes compare the latest scan with the one before.
- Share of voice: one bar showing how brand mentions split between brands.
- Visibility by question type: which kinds of question each brand owns.
- Visibility map: each brand placed by how often AI names it (across) and how often it lands in the top 3 when named (up).
- Prompt by prompt: the latest answer to each prompt and the place it gave each brand. A dash means not named. Named means mentioned outside the ranked list. Missing marks where you're absent.
- 1Mailchimp632 up since last scan
- 2ActiveCampaign631 down since last scan
- 3Klaviyo613 up since last scan
- 4Acme EmailYou486 up since last scan
- 5ConvertKit372 down since last scan
Reading the visibility map
| Area | What it means |
|---|---|
| Leader | Named often, and usually near the top. |
| Seen, not chosen | Named often, but rarely in the top 3. |
| Niche | Named less often, but near the top when it is. |
| Invisible | Rarely named, and rarely near the top. |
Common questions
Why is a brand I've never heard of ranked above me?
The answers ranked it in at least two lists. Open the prompts it wins on to see why, and which pages the answers read.
Why is my rank different here and in Scan history?
Here the rank uses every answer in the date range and includes brands found in answers. Scan history shows each scan on its own. Both count answers that named each brand.
Is a #1 place a guaranteed recommendation?
No. Places change from run to run. Read them as a tendency across many answers, not a fixed rank.
See also
- OverviewOverview tells you where your brand stands in AI answers and the one fix to do next.
- PromptsPrompts shows every buyer question we ask AI, which brands each answer names, and where you are missing.
- SourcesSources shows the web pages AI answers are built from, and the ones that don't mention you yet.
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