Prompts

A prompt is a question a buyer might ask AI, such as “best email tool for small shops”. We write them from your website during setup, in your market's language. Each brand has up to 10, plus one question about the brand by name.

Prompts are grouped into Topics by question type: Discovery, Audience, Use case, Problem, Comparison, Alternatives, Your brand and Your questions (the ones you wrote or picked from ideas).

The verdict says how many questions name you, for example “AI names you in 12 of 25 questions”, and which one to start with. Then four tiles:

Prompts tracked

How many questions this report asks, and how many answers that produced.

Buying questions naming you

Questions that ask for a recommendation without naming any brand. The real test.

Blind spots

Prompts where no answer named you.

Average position

Your usual place when answers rank brands. Lower is better.

In the table, each row shows the Ranking strip (brand logos in answer order), Latest answer, Visibility, Avg. position, Runs (one dot per scan: named or not) and Sources. Use the search box, or the All, Not named and Named switch.

Click a row to open its own page. It has four tabs:

• Summary: your visibility rate on this question, Who this question favours, Your result, run by run, and a Next step.
• Answers: every answer to this question. Open one to read it, with brands marked and pages listed. Use ← → to move between answers.
• Sources: What kind of pages it reads and Pages it read, with gaps marked.
• Searches: the web search the engine ran, plus Predicted fan-out searches. See AI searches.

After a site's first scan, its questions and market are locked. Every later scan, including weekly re-scans, asks exactly the same thing, so a change in the numbers is a change in the answers, not in the questions.