Quick start
Run your first AI visibility scan and read the results in about 5 minutes.
What you'll get from this page
- Run your first scan, from website to dashboard.
- Know which numbers to read first on Overview.
- Pick the one fix to start with.
Before you start
You only need your website address. Everything else is suggested for you, and you can edit it before anything runs.
- Your website, for example
yourbrand.com. - A few competitors you already know (optional, we suggest some).
- An email address for a free account. No card.
Five steps to your first scanabout 5 minutes
- 1
Enter your websiteunder 1 minute
Go to /scan, type your domain in Website and press Continue. We read your site, work out what you sell, find competitors in a live AI answer and write buyer questions. This takes about 10 seconds.
- 2
Check your brandabout 1 minute
Under Who is this for? pick My brand or A client. Check Brand name and What you sell. Under Market, set Country and Language. Global is fine if you sell everywhere.
- 3
Confirm your competitorsabout 1 minute
Keep, edit or remove the suggested names. You can track up to 5. The website box is only used to show the logo. Use Add competitor to add one.
- 4
Choose the buying questions1 to 2 minutes
On Questions AI will be asked, you get 25 questions grouped by buyer topic (Discovery, Use case, Audience, Problem, Comparison, Alternatives), written from your site and real Google searches. Edit, remove or add your own, up to 25, plus one question about your brand that is always included.
- 5
Create your account and run the scanabout 2 minutes
If you are signed out, Continue takes you to a free sign-up, then the scan starts. If you are signed in, press Run scan. Keep the tab open. Your dashboard opens by itself when the scan is done.
Read your first resultsabout 2 minutes
Start on Overview. The top line tells you where you stand, in one sentence. Then read the four tiles:
- Visibility rate: the share of answers that named you.
- Answers naming you: the same thing as a count.
- Share of voice: your share of all brand mentions.
- Average position: where you usually appear in a list. Lower is better.
Best email marketing tools 2026
Searched the web · read 3 pages
The best email marketing tools in 2026 include Mailchimp (best overall), Klaviyo (best for e-commerce), ConvertKit (best for creators), ActiveCampaign (best automation), and Brevo (best value).
- 1g2.com
- 2pcmag.com
- 3zapier.com
Spotlit reading
- Acme Email
- Not named
- Rivals named
- 5
- Pages cited
- 3
The Start here checklist in the sidebar walks you through four first steps: see where you stand, read a real AI answer, see where AI gets its answers, and pick your first fix.
What to do next
Read an answer
Open a question on Prompts to read every answer in full. Outcome: You see exactly what a buyer would read.
Find the pages AI reads
Sources lists the sites behind the answers and the ones that skip you. Outcome: A short list of sites worth getting onto.
Write your first page
Content writes a page to win one tracked question; publish it and Results shows before and after. Outcome: One page live this week.
Keep it current
Tracking re-scans a brand about once a week with the same questions. Outcome: A trend you can compare over time.
Common questions
How long does a scan take?
Usually 1 to 2 minutes after you confirm the setup. Reading your site first takes about 10 seconds.
Do I need a card?
No. Spotlit is free while we build it. A free account has a fair-use limit of 20 scans a month. See Account and plan.
Can I change my questions later?
After the first scan of a site, its questions and market are locked, so every later scan asks the same thing and results compare fairly. Editing them afterwards isn't available yet.
Is this what ChatGPT says about me?
Not directly. It shows how an AI answer built from today's web can look. Real AI apps can answer differently. See How answers are made.
See also
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