Spotlit facts.

01What it is

• Spotlit is an AI visibility checker: it asks an AI model with live web search the questions buyers ask, shows which brands get named and every page each answer cites, and helps you fix the gaps.
• Answers come from the real ChatGPT app, collected live. Today we track ChatGPT. Perplexity, Gemini and Google AI come next.
• Category: AI visibility, also called AI search visibility, GEO or AEO.

02Who it is for

• SEO and content agencies that report on AI visibility for clients.
• In-house marketing teams.
• Founders and brands who want to know if AI names them.

03What it measures

• For up to 10 buying questions: whether the answer names your brand, and in what place.
• Every page each answer cites, grouped by site, and whether that page mentions you.
• Which competitors are named on the same questions, and how often.
• A 0–100 visibility score, and how it changes from scan to scan.
• How stable results are, from one live ChatGPT answer per question.
• Whether AI crawlers can reach your website (a free check).

How every answer is made

04What it does not measure

• Today we track ChatGPT. Perplexity, Gemini and Google AI come next.
• It does not see real people's chats, prompt volumes, or app results per country.
• It does not measure traffic, leads or revenue from AI.
• It does not measure sentiment.

05Pricing today

• Free, or Pro at $29/month: free account, no card.
• Fair use is 10 scans a month per account. Weekly re-checks count toward it.
• Pro is the one paid plan: more brands and scans, billed monthly through Polar, cancel any time.

Pricing

06How to try it

• Enter a website on the scan page. Reading the site and a first finding need no login.
• The full scan needs a free account and takes about 2 minutes.
• Four free tools need no sign-up: AI crawler check, robots.txt check, llms.txt generator, schema generator.

Scan freeFree tools

07Contact

• Questions, corrections or press: use the contact page.

Contact