[Compare]
Compare AI visibility tools, honestly.
Spotlit next to Profound, Peec AI, Otterly.AI, Trakkr and RadarKit: price, trial, how each one gets its answers, and who it fits. Where they're stronger, we say so.
Last checked
[01]Side by side/ checked 1 Oct 2026
Six tools, one table.
Facts from each tool's public pages. Prices are per month, billed monthly. Ticks mean the thing is offered; they don't mean better.
| Checked 1 Oct 2026 | SpotlitThat's us | ProfoundPricing page for Profound (opens in a new tab) | Peec AIPricing page for Peec AI (opens in a new tab) | Otterly.AIPricing page for Otterly.AI (opens in a new tab) | TrakkrPricing page for Trakkr (opens in a new tab) | RadarKitPricing page for RadarKit (opens in a new tab) |
|---|---|---|---|---|---|---|
| Best for | Small agencies and marketing teams that want to start free and fix what they find | Enterprise brands and large agencies, with a sales-led setup | In-house marketing teams and SEO/GEO agencies | SME and mid-market marketing teams; agencies on higher plans | Brand teams and agencies that want ready-to-run actions | Individuals to small teams, including local and shopping tracking |
| Cheapest paid planPer month, billed monthly | $29 (Pro). Free plan too | Agencies: $99 + $399 per client workspace. Brands: custom (Enterprise) | $95 Starter ($80 billed yearly) | $29 Lite ($25 billed yearly) | $100 Growth ($1,000 a year) | $29 Lite |
| Free useOngoing, not a trial | Yes:Yes. Free account, no card (10 scans a month) | No:No free plan | No:No free plan | No:No free plan; free tools need no sign-up | No:No free plan; free tools need no sign-up | No:No free plan; free llms.txt tools |
| Trial | Not needed. The scan is free | 7 days, 50 prompts a day, 3 engines. Card terms not stated | 7 days. Reviews say no card; its pricing page doesn't say | Yes:7 days, no card (14 with a demo) | Partly:14 days, card required | 7 days on every plan. Its FAQ is unclear on payment up front |
| How answers are collectedWhere they are stronger today | Partly:Simulated: the real ChatGPT app, collected live. We don't read AI apps | Yes:Says it uses real AI-search data. 3 engines on trial, up to 9 on Enterprise | Yes:Tracks named engines: pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Yes:Says it uses real web-scraped data. 4 engines on Lite, more as add-ons | Yes:Tracks 8 AI models on every plan | Yes:Says it uses real chat interfaces, not APIs. 6 engines on every plan |
| Value before sign-upWhat you see without an account | Yes:A real first finding for your site, no login | No:None; its AEO report asks for details first | No:None; its GEO report asks for an email first | Partly:Free tools with shareable results; no brand scan | Partly:A teaser finding, then email and card | No:No scan; free llms.txt tools and a browser extension |
| Fix help + before/after proof | Yes:Ranked fix list, playbooks and a dated before/after record per fix | Yes:AI agents that find, draft and measure work | Partly:Action suggestions on every plan | Partly:Recommendations and content audits | Yes:Ready-to-run actions; links AI visits to revenue via GA4 | Yes:Content, outreach and Reddit agents |
| Choose it if…Where each one fits best | You want to start free with no card, see every page behind the answers, and work through a ranked fix list with before/after proof. Simulated answers are fine for now. | You're an enterprise brand that needs many engines, SSO and SOC 2 with a sales-led setup, or an agency that wants prospect audit workspaces. | You want daily tracking of the real AI engines with public prices, unlimited users, and plans for brands and for agencies. | You want low-cost daily tracking of real AI engines, with prompt research and content audits, and a trial without a card. | You want all 8 models in one price, ready-to-run actions and white-label client portals, and a card for the trial is fine. | You want low-cost tracking from real chat interfaces, down to city level on Enterprise, with agents for content and outreach. |
Spotlit
That's us- Best for
- Small agencies and marketing teams that want to start free and fix what they find
- Cheapest paid plan
- $29 (Pro). Free plan too
- Free use
- Yes:Yes. Free account, no card (10 scans a month)
- Trial
- Not needed. The scan is free
- How answers are collected
- Partly:Simulated: the real ChatGPT app, collected live. We don't read AI apps
- Value before sign-up
- Yes:A real first finding for your site, no login
- Fix help + before/after proof
- Yes:Ranked fix list, playbooks and a dated before/after record per fix
- Choose it if…
- You want to start free with no card, see every page behind the answers, and work through a ranked fix list with before/after proof. Simulated answers are fine for now.
- Best for
- Enterprise brands and large agencies, with a sales-led setup
- Cheapest paid plan
- Agencies: $99 + $399 per client workspace. Brands: custom (Enterprise)
- Free use
- No:No free plan
- Trial
- 7 days, 50 prompts a day, 3 engines. Card terms not stated
- How answers are collected
- Yes:Says it uses real AI-search data. 3 engines on trial, up to 9 on Enterprise
- Value before sign-up
- No:None; its AEO report asks for details first
- Fix help + before/after proof
- Yes:AI agents that find, draft and measure work
- Choose it if…
- You're an enterprise brand that needs many engines, SSO and SOC 2 with a sales-led setup, or an agency that wants prospect audit workspaces.
- Best for
- In-house marketing teams and SEO/GEO agencies
- Cheapest paid plan
- $95 Starter ($80 billed yearly)
- Free use
- No:No free plan
- Trial
- 7 days. Reviews say no card; its pricing page doesn't say
- How answers are collected
- Yes:Tracks named engines: pick 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI
- Value before sign-up
- No:None; its GEO report asks for an email first
- Fix help + before/after proof
- Partly:Action suggestions on every plan
- Choose it if…
- You want daily tracking of the real AI engines with public prices, unlimited users, and plans for brands and for agencies.
- Best for
- SME and mid-market marketing teams; agencies on higher plans
- Cheapest paid plan
- $29 Lite ($25 billed yearly)
- Free use
- No:No free plan; free tools need no sign-up
- Trial
- Yes:7 days, no card (14 with a demo)
- How answers are collected
- Yes:Says it uses real web-scraped data. 4 engines on Lite, more as add-ons
- Value before sign-up
- Partly:Free tools with shareable results; no brand scan
- Fix help + before/after proof
- Partly:Recommendations and content audits
- Choose it if…
- You want low-cost daily tracking of real AI engines, with prompt research and content audits, and a trial without a card.
- Best for
- Brand teams and agencies that want ready-to-run actions
- Cheapest paid plan
- $100 Growth ($1,000 a year)
- Free use
- No:No free plan; free tools need no sign-up
- Trial
- Partly:14 days, card required
- How answers are collected
- Yes:Tracks 8 AI models on every plan
- Value before sign-up
- Partly:A teaser finding, then email and card
- Fix help + before/after proof
- Yes:Ready-to-run actions; links AI visits to revenue via GA4
- Choose it if…
- You want all 8 models in one price, ready-to-run actions and white-label client portals, and a card for the trial is fine.
- Best for
- Individuals to small teams, including local and shopping tracking
- Cheapest paid plan
- $29 Lite
- Free use
- No:No free plan; free llms.txt tools
- Trial
- 7 days on every plan. Its FAQ is unclear on payment up front
- How answers are collected
- Yes:Says it uses real chat interfaces, not APIs. 6 engines on every plan
- Value before sign-up
- No:No scan; free llms.txt tools and a browser extension
- Fix help + before/after proof
- Yes:Content, outreach and Reddit agents
- Choose it if…
- You want low-cost tracking from real chat interfaces, down to city level on Enterprise, with agents for content and outreach.
Yes: OfferedPartly: Partly, or with a catchNo: Not offered
[02]Plain trade-offs/ what to weigh
Where they lead. Where we differ.
The short version, without spin.
Where the paid tools are ahead
- 01Real AI app dataThey track answers from the AI engines themselves (ChatGPT, AI Overviews and others). We simulate with our own model and a live web search.
- 02More engines, every dayTheir plans cover 3 to 9 engines, most with daily runs. We run one engine, with weekly re-checks.
- 03Bigger platformsAPIs, MCP servers, integrations, team features and enterprise security. We don't offer these yet.
Where Spotlit is different
- 01Free, with no cardNone of the five offers ongoing free use. Spotlit has a free plan with no card, and Pro when you need more.
- 02Value before sign-upYou see a real first finding for your own site before you make an account.
- 03Fix, then prove itA ranked list of pages to get onto, playbooks, and a dated before/after record for each fix.
[03]Sources/ dated, linked
Where every fact comes from.
Each tool's own pricing page, read on the date shown. Prices and trials change, so check before you buy.
- ProfoundRead 1 Oct 2026tryprofound.com/pricing (opens in a new tab)
- Peec AIRead 1 Oct 2026peec.ai/pricing (opens in a new tab)
- Otterly.AIRead 1 Oct 2026Pricing read from an archived copy dated 25 Sep 2026; its live site blocks automated visits.otterly.ai/pricing (opens in a new tab)
- TrakkrRead 1 Oct 2026trakkr.ai/pricing (opens in a new tab)
- RadarKitRead 1 Oct 2026radarkit.ai/pricing (opens in a new tab)
How we checked
- Public pages only: pricing, product and FAQ pages. No sign-ups, no sales calls.
- Prices in US dollars per month, billed monthly, unless a cell says otherwise.
- Their marketing claims are reported as claims (“says it uses…”), not checked by us.
- Wording is ours. We don't copy their pages.
[04]Questions/ about this page
Fair questions.
Anything else? Ask us.
No. Spotlit answers with the real ChatGPT app, collected live. The other tools on this page say they track the AI engines themselves, and that is where they are stronger today.
How every answer is madeThere is a free plan: free account, no card. Pro adds more brands and scans for a monthly price.
See pricingFrom each tool's public website, read on 1 Oct 2026. We didn't sign up for paid plans or talk to their sales teams. Otterly's pricing comes from an archived copy dated 25 Sep 2026, because its live site blocks automated visits. Prices change, so check their pricing pages before you buy.
Tell us through the contact page with a link to the source. We'll check it and update this page with a new date.
Contact us
[→] Free scan
See where you stand before you pick a tool.
Free scan of one website, about 2 minutes. No card.
- Who AI names for your buying questions
- Every page each answer cited
- The pages to get listed on first
Want to look first? See how it works