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[About]

We show where AI answers come from.

When a buyer asks AI what to use, the answer is built from review sites, roundups and forums. Spotlit shows you which pages, so you know where to be listed.

Scan freeSee how it works

[Note] From the founder

Ask AI which tool to buy and you get a confident short list. It looks like a verdict. It isn't.

It's a summary of the few pages the AI read a moment earlier: a review site, a roundup, a forum thread. If those pages skip your brand, the answer usually does too, and more posts on your own site won't change that.

So I built Spotlit to show you those pages. It asks the questions your buyers ask, links every page each answer was built from, and ranks where to get listed first. You can open and check every finding yourself.

It's early, it's free while we build, and I read every email.

Founder, SpotlitBuilds it, answers the inboxWrite to me

[01]Why we exist/ how an answer is made

AI names the brands its sources name.

An AI answer isn't a verdict on your product. It's a summary of the few pages the AI read. If those pages skip you, the answer usually does too.

1A buyer asks AI

“Best email marketing tools 2026”

2It reads a few pages

  • 1g2.comBest Email Marketing Software in 2026
  • 2pcmag.comThe Best Email Marketing Services
  • 3zapier.comThe 8 Best Email Marketing Apps
  • acmeemail.comNot read

3It answers from them

The best email marketing tools in 2026 include Mailchimp (best overall), Klaviyo (best for e-commerce), ConvertKit (best for creators), ActiveCampaign (best automation), and Brevo (best value).1 2 3

Acme Email is not named

Sample answer for Acme Email, a fictional brand. The pages named its competitors, so the answer did too.

[02]What it does/ today, free

One domain in. The pages behind the answer out.

Free account, no card. Paste a domain, and about 2 minutes later you have a report.

  1. 1

    We work out your market

    From your domain alone, we find your brand, your category and the competitors buyers compare you with.

  2. 2

    We ask what buyers ask

    An AI model answers your category's buying questions from a live web search. We save every page it cites.

  3. 3

    We rank where to get listed

    Pages AI cites that don't mention you, ranked by how often they're used. That's your worklist.

See how it works
Sources AI cited
Sample · fictional brand
  • g2.com6×Missing
  • pcmag.com5×Missing
  • hubspot.com4×Missing
  • mailchimp.com4×Missing
  • zapier.com3×Missing
Your worklist · ranked by impact
Sample · fictional brand
  1. 1Claim and complete your G2 profile

    Cited 6× in your answers · Best Email Marketing Software in 2026

  2. 2Pitch PCMag's best-of roundup

    Cited 5× in your answers · The Best Email Marketing Services

  3. 3Get into HubSpot's tools list

    Cited 4× in your answers · Top Email Marketing Tools

[03]How we work/ evidence first

Evidence first. Limits stated.

This category is full of big claims. Here are ours, and each one can be checked against a report in about 2 minutes.

  • Every finding links to a page

    Each source in a report is saved with its URL. Open it and check it yourself.

  • Live, not remembered

    Answers come from a web search run at scan time, not from what a model memorised in training.

  • Clear about what we measure

    We run our own AI model with live web search. We don't read ChatGPT, Claude, Perplexity or any other app.

  • Snapshots, labelled as snapshots

    Every report records its questions and date. We don't draw trend lines we don't have.

  • A mention is not a customer

    Mentions, citations, visits, leads and customers are different things. We say which one we saw.

  • No borrowed proof

    No invented logos, testimonials or numbers. Any count on this site comes from real scans.

[04]Who it's for/ agencies first

Built for the people clients ask.

Agencies first, because their clients are already asking about AI. Useful to anyone who needs to know why a competitor keeps getting recommended.

SEO and content agencies

Clients are asking why AI recommends a competitor. Show them the pages behind the answer and a ranked list of where to get listed, in one report you can share.

Spotlit for agencies

Marketing teams

Find the review sites, roundups and forums that shape your category's AI answers, and decide where to earn a place first.

Founders and brands

See whether AI names you when buyers ask, and which pages to get onto first. Free account, no card.

[05]What's next/ live vs planned

Live today. Planned next.

Spotlit is in beta. Here is what works now and what we're building. Planned features are labelled as planned, never sold as live.

Live today

Free in beta
  • AI visibility scan from your domain
  • Every cited source, linked
  • A ranked worklist of pages to get listed on
  • Fix playbooks and a before-and-after record
  • A weekly re-check of your tracked brand
  • Every scan saved in your dashboard

Planned

Not live yet
  • Paid plans with more volume
  • Team seats
  • White-label client reports
  • API access

Part of ReachFlow. Spotlit is the first product in ReachFlow, a family of tools we're building around one idea: when buyers ask AI, being cited by the right sources matters more than publishing more on your own site.

[→] Free scan

See which pages AI trusts in your category.

One website, about 2 minutes. You get the full source list even if AI never names you.

  • Who AI names for your buying questions
  • Every page each answer cited
  • The pages to get listed on first
  • Free, no card
  • About 2 minutes
  • Every source linked

Want to look first? See how it works