# Spotlit

> Spotlit is an AI visibility checker: it asks an AI model with live web search the questions buyers ask, shows which brands get named and every page each answer cites, and helps you fix the gaps.

Last reviewed: 11 October 2026

Answers come from the real ChatGPT app, collected live. Today we track ChatGPT. Perplexity, Gemini and Google AI come next.
Category: AI visibility, also called AI search visibility, GEO or AEO.

## Who it is for

- SEO and content agencies that report on AI visibility for clients.
- In-house marketing teams.
- Founders and brands who want to know if AI names them.

## What it measures

- For up to 10 buying questions: whether the answer names your brand, and in what place.
- Every page each answer cites, grouped by site, and whether that page mentions you.
- Which competitors are named on the same questions, and how often.
- A 0–100 visibility score, and how it changes from scan to scan.
- How stable results are, from one live ChatGPT answer per question.
- Whether AI crawlers can reach your website (a free check).

- [How every answer is made](http://localhost:3000/method)

## What it does not measure

- Today we track ChatGPT. Perplexity, Gemini and Google AI come next.
- It does not see real people's chats, prompt volumes, or app results per country.
- It does not measure traffic, leads or revenue from AI.
- It does not measure sentiment.

## Pricing today

- Free, or Pro at $29/month: free account, no card.
- Fair use is 10 scans a month per account. Weekly re-checks count toward it.
- Pro is the one paid plan: more brands and scans, billed monthly through Polar, cancel any time.

- [Pricing](http://localhost:3000/pricing)

## How to try it

- Enter a website on the scan page. Reading the site and a first finding need no login.
- The full scan needs a free account and takes about 2 minutes.
- Four free tools need no sign-up: AI crawler check, robots.txt check, llms.txt generator, schema generator.

- [Scan free](http://localhost:3000/scan)
- [Free tools](http://localhost:3000/tools)

## Contact

- Questions, corrections or press: use the contact page.

- [Contact](http://localhost:3000/contact)

## Pages

- [Method](http://localhost:3000/method): How answers are made, what each number means, known limits
- [Compare](http://localhost:3000/compare): Dated side-by-side with five alternatives
- [Changelog](http://localhost:3000/changelog): What was shipped, by date
- [Pricing](http://localhost:3000/pricing): What it costs today
- [Free tools](http://localhost:3000/tools): Four checks, no sign-up
- [Research](http://localhost:3000/research): What our scan data shows, with limits
- [Spotlit facts](http://localhost:3000/ai-facts): This information as a web page